Startups / Small businesses / In-house teams
Foundational AI enablement for your team.
I help your team build the understanding, confidence, and practical skills to use AI in everyday work. Whether you are getting started or earlier tools and training haven’t delivered, I work with your people to find what is missing and put those foundations in place.
No HubSpot account required. One Adoption Sprint, starting at $3,000.
The opportunity
HubSpot, Google Workspace, Microsoft 365, ChatGPT, Claude. Your existing stack may already hold useful AI capabilities that aren't part of anyone's day-to-day work.
No predetermined software stack. No solution looking for a problem.
You could be sitting on gold
Many teams are already paying for powerful capabilities they've never configured, explored or incorporated into their workflows. The first goal is understanding what's available, what your team needs and where the gaps really are.
I am not tied to selling you a particular platform. Different models and tools suit different jobs. The goal is to find the combination that makes sense for your organization, including the tools you already pay for.
If the best solution requires buying nothing new, that is a perfectly good outcome. Access, licensing and data settings are checked before choosing tools.
What I can help with
The recommendation comes after understanding the problem.
Sometimes the answer is training. Sometimes it's an agent. Sometimes it's connecting systems that already exist. And sometimes the best recommendation is changing the process and not building anything at all.
Implementation is agreed around your adoption goals. Larger custom applications need a separately agreed scope; an Adoption Sprint does not include unlimited development.
How it works
Use what you have. Fix what isn't working. Add only what's missing.
A 30-minute conversation about your organization, people, existing technology, workflows, pain points and goals. No sales presentation disguised as discovery.
A free AI/technology assessment: capability you already have, what is unused, unnecessary process work, where AI can help, what should not be automated and whether more technology is needed.
A practical roadmap: use what you have, fix what isn't working, add only what's missing. Simplify the process before adding tools.
Train the appropriate people by their actual responsibilities, using their workflows, tools, problems and opportunities wherever possible.
Where appropriate and agreed, configure agents, workflows, integrations or supporting AI systems so the training produces something immediately usable.
Follow up after 30 days: what is used, what produces value, where adoption stalled, what needs adjustment and whether more enablement is needed.
The engagement succeeds when the training gets used, not simply when the training happens.
AI Adoption Sprint
A standard Sprint includes four role-based track enrollments at $750 each. One enrollment is one person taking one track. Spread them across your team or concentrate them among the people who need the most hands-on enablement.
I can tailor the participant and track structure. The minimum engagement remains $3,000, regardless of the number of people or tracks.
Small team? No problem. Concentrate the engagement around founders, operators or key team members without requiring four different participants.
Invoiced after the call. Remote or on-site. Nico teaches every session.
Each hands-on track includes a live agent build on your real work. Leadership focuses on strategy and governance, with a build on request. Sessions hold up to 15 people; groups and dates follow your track choices.
Every Adoption Sprint includes 30 days of follow-up coaching and a review at 30 days focused on actual adoption. I will review what is being used, what is working, where people are stuck and what needs adjustment. When reasonable additional enablement is needed to get the original implementation working as intended, I will address it as part of the engagement.
Your practitioner and teacher
I teach from real systems I've built and work I've delivered. HubSpot is a deep specialty, not a requirement for your business.
Teaches The AI-Augmented HubSpot Stack, HubSpot Academy's first-ever AI mini-series bootcamp, on building AI agents into a real HubSpot stack with Claude Code. Previously co-taught their AI for sales, service, and marketing bootcamp. Following UNBOUND, teaching HubSpot Academy's new courses on HubSpot agents.
Built and shipped Hub Helper Harry, a HubSpot AI assistant with RAG over the official documentation, conversation memory, a deliverable builder, and MCP integration. The tool I wished existed inside every portal.
Hands-on CRM and AI work with teams at Reddit (form-conversion analysis, reporting, and account cleanup in their HubSpot instance), Boeing (custom deal-ownership and job-ID code in HubSpot), ReloShare (a custom HubSpot integration with their booking platform, rep dashboards, and a help-desk migration), and AskElephant, plus a long roster of mid-market SaaS and services companies.
Host of Value-First AI Daily and a builder podcast; guest on DealHub RevAmp, RevSpot, SprocketPod, Built Hapily.
Take it with you
Download the Startup & Small Business overview to see how assessment, training, implementation and follow-up work.