About

I am Nico.
I build this stuff.

I am a hands-on AI practitioner and a long-time HubSpot and RevOps specialist. I teach HubSpot Academy's AI bootcamp series, hold roughly twenty HubSpot Academy certifications, built Hub Helper Harry, and spent years inside elite HubSpot partner agencies, including a Diamond partner. Now I provide foundational AI enablement, working directly with businesses and alongside agencies with their clients. I help people build the understanding and practical skills to use AI in everyday work.

How I got here

Tired of watching people struggle

I came up through graphic design, then CRM and RevOps, and then into AI as it became the thing that changed what one person could build. Along the way I co-taught HubSpot Academy's AI bootcamp and went on to teach their first-ever AI mini-series, The AI-Augmented HubSpot Stack, sat on podcasts separating AI demos from things that ship, and kept shipping my own software.

A lot of that argument happened out loud. I have been a guest on revenue and AI podcasts, I host a few shows of my own, and I run live sessions for user groups and practitioner communities, usually building something on screen instead of talking over slides. It is all collected on the media page if you want to hear how I think before you decide to work with me.

Hub Helper Harry is a good example. I got tired of watching people struggle with dense documentation, so I built a specialist assistant that answers with citations, remembers context, and routes between models to keep costs sane. No VC, no data harvesting, just a useful thing that works.

That is the pattern behind everything here. I learn something by building it for real, then I put it to work in what I teach, whether that is a business running HubSpot itself or an agency delivering it to clients. Most AI content online is hype or theory. I wanted a practice built on what actually works, run by someone who does the work.

What I stand for

How I work

Evidence over hype

My whole stance is separating parlor tricks from real application. Every claim I make about what AI is worth is grounded in how the work actually breaks down, labeled as an estimate, and checkable. If something is uncertain or depends on your situation, I say so.

I teach what I ship

I am a hands-on builder before anything else. I ship agent-first software, RAG systems with citations, automations, and CRM work, and what I teach is the same work I actually do. The rigor travels with the person, not a slide deck.

Your team keeps the capability

The goal is for your team to run and extend what I teach on its own. I work with your people directly, not around them, so you walk away capable, not dependent on me.

Accessible, not gatekept

I meet people where they are, from someone opening a chat tool for the first time to someone wiring agents into their stack. No jargon for its own sake, no making you feel behind.

What I offer

One offer, two kinds of team

Foundational AI enablement through one Adoption Sprint, with five role tracks and a fixed fee per person, per track. I work directly with businesses and alongside agencies with their clients. HubSpot is a specialty, not a requirement. Self-paced modules and the Portal Audit remain free.

In-house teams

In-house teams: run it yourself

Start with free self-paced modules or a free Portal Audit with written findings. The one paid offer is the Adoption Sprint, priced per person, per track, with a $3,000 minimum engagement, four track enrollments as the standard structure and 30-day adoption support. Nico can tailor people and tracks without lowering the floor. HubSpot tracks use your own portal; AI Tools for Teams uses your own files and needs no HubSpot. Tracks run for a half-day, except Leadership & Strategy at 90 minutes.

Agency partners

Agency partners: bring me into your client engagement

Bring me into a client engagement as a named specialist alongside your agency. I work directly with the client’s team to build foundational understanding, skills, and workflows. Internal agency training is also available. The same Adoption Sprint and pricing apply, with responsibilities and participants agreed on the call.

Start here

Let's find what is worth your time

Book a call and tell me what your team wants to do with HubSpot AI, Claude, or ChatGPT. I will give you a straight read on where to start, what I could help with, or whether the answer is not AI yet.

Book a Call