Intermediate practitioner
Honest Marketing Metrics in the AI Era
IntermediateModule 184 reps, about 13 min total
AI has flooded the web with content and quietly broken a lot of the metrics we used to trust. In this module, built on my Signal in the Noise work, I show you how to measure what is real: branded search, genuine engagement, and word of mouth, over numbers that are easy to inflate. You leave measuring signal instead of noise.
What you will be able to do
- Which marketing metrics AI has made unreliable
- Honest signals worth tracking instead of vanity numbers
- Reading branded search and organic engagement well
- Building a measurement view you can defend
- 01The metrics AI quietly broke
What actually changed in the numbers you have been reporting for a decade.
About 4 min
- 02The signals that stayed honest
Four numbers that are hard to inflate and still mean what they used to mean.
About 3 min
- 03Reading branded search properly
The one metric worth watching weekly, and the mistakes that make it useless.
About 3 min
- 04A view you can defend
Building the one-page measurement view you can put in front of anyone without flinching.
About 3 min