Intermediate practitioner

AI for CRM and RevOps

IntermediateModule 164 reps, about 15 min total

Your CRM should be an engine, not a filing cabinet. Drawing on years in RevOps, I show you how to use AI to cross-compare data, surface insight, and do in minutes what used to take an analyst a week. This is AI aimed squarely at revenue work.

What you will be able to do

  • Using AI to cross-compare and interrogate CRM data
  • Turning scattered records into decisions and next actions
  • Where AI belongs in a RevOps workflow, and where it does not
  • Practical prompts and patterns for revenue teams
  1. 01A filing cabinet with a search box

    Why your CRM feels inert, and the one property that separates an engine from a record store.

    About 4 min

  2. 02Clean enough to be worth asking

    The specific data problems that break AI analysis, and the minimum standard to fix first.

    About 4 min

  3. 03Cross-comparing what used to take a week

    The analysis pattern where this genuinely replaces analyst time, and how to ask for it.

    About 4 min

  4. 04Where it belongs, and where it does not

    The line in revenue work that is worth holding, even when the demo is impressive.

    About 3 min