An empty sunlit office where a glowing line connects a laptop, calendar, notebooks, phone and organized files into one working system.

Foundational AI Enablement

For businesses and the agencies that support them.

Build the foundations.
Put AI to work.

I help businesses build the understanding, skills, and workflows they need to use AI effectively. Working directly with teams and alongside their agency partners, I provide practical training, guidance, and hands-on development, including when earlier AI efforts haven’t delivered.

Book a CallFind your starting point

Hands-on with your own work
Remote or on-site
$750 per person, per track
30 days of coaching included

What I offer

Foundations for your team or your clients

Foundational AI enablement through one Adoption Sprint, starting at $3,000. Bring me into a client engagement or work with me directly. Five role tracks, with no HubSpot required for AI Tools for Teams.

Agency partners

Foundational AI enablement for your clients

For HubSpot agencies / Solutions Partners

Bring me in as a named specialist alongside your agency. I work directly with your clients when earlier enablement has not taken hold or they need support you cannot provide.

I need help for a client

Startups / SMBs / In-house teams

Build the foundations your team needs

For founders, operators and small teams

Build understanding, confidence, and practical skills around your everyday work. Get started with AI or get more from the tools and training you have already invested in.

I'm building/running a business

Want to keep up with Nico?

Explore the Library, my curated source for AI news and happenings.

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On the record / Years of podcasts, live builds, and community sessions making the same argument in public. Useful if you want to hear how I think first.

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Why me

I have sat on your side of the table

Years inside elite HubSpot partner agencies, plus my own certifications and builds, are what I teach from. Whether you run a portal yourself or sell HubSpot to clients, I have done the work I am teaching you to do.

Fixed fee, always

Every session is priced for a defined outcome and a group size, never a clock running against you. You know the number before I start, and nothing here is billed by the hour.

Built, not theorized

Everything I teach comes from work I have actually shipped, not from a slide deck. The rigor shows up in the session, and you can check every claim I make.

Your team keeps the capability

I train your people directly, not around them. You leave able to run what you learned and extend it, with me or without me.

The HubSpot credentials, on the table

HubSpot Academy instructor

Teaches The AI-Augmented HubSpot Stack, HubSpot Academy's first-ever AI mini-series bootcamp, on building AI agents into a real HubSpot stack with Claude Code. Previously co-taught their AI for sales, service, and marketing bootcamp. Following UNBOUND, teaching HubSpot Academy's new courses on HubSpot agents.

~20 HubSpot certifications

Roughly twenty HubSpot Academy certifications on record, spanning Revenue Operations, HubSpot Implementation for Partners, Platform Consulting, AI Essential for Partners, Breeze Essentials for Partners, and the Marketing, Sales, and Service Hub software tracks.

Creator of Hub Helper Harry

Built and shipped Hub Helper Harry, a HubSpot AI assistant with RAG over the official documentation, conversation memory, a deliverable builder, and MCP integration. The tool I wished existed inside every portal.

Partner-agency veteran

Five-plus years deep in the HubSpot ecosystem, much of it inside elite partner agencies, including a Diamond partner. Scoping, delivery, and client management from the agency side of the table.

UNBOUND / INBOUND

Correspondent at UNBOUND, HubSpot's annual conference, formerly INBOUND, covering the AI and CRM ecosystem from the inside.

Worked with

Hands-on CRM and AI work with teams at Reddit (form-conversion analysis, reporting, and account cleanup in their HubSpot instance), Boeing (custom deal-ownership and job-ID code in HubSpot), ReloShare (a custom HubSpot integration with their booking platform, rep dashboards, and a help-desk migration), and AskElephant, plus a long roster of mid-market SaaS and services companies.

100+ AI shows and episodes

Host of Value-First AI Daily and a builder podcast; guest on DealHub RevAmp, RevSpot, SprocketPod, Built Hapily.

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Send me a note

Your name, your email, and what you are trying to do. That is all I need to get back to you.