What is actually happening in AI, and what it changes for a business the size of yours. Written to a standing brief, checked before it ships, and sourced so you can go verify it yourself. Search it, filter it, argue with it.
Practical guidance for starting with AI, using it responsibly, and knowing when to check its work.
21 articles matching / latest 11 Aug 2026
Foundational AI: Do's and Don'ts
Two of last month's calls said they found you by asking an assistant. The settings that decide whether your name can appear at all are free and take an afternoon, and the thing being sold to you as the fix is documented by Google as not being a requirement.
Foundational AI: Do's and Don'ts
The build took a Friday afternoon. The part nobody warned you about is the two decisions that come after it, and neither one is code: who can open the thing, and whether it is allowed to be the only place a number lives.
Foundational AI: Do's and Don'ts
It is not the row count. A spreadsheet stops being good enough the moment two people can both be right about the same number, and that day arrives years before the file gets slow.
Foundational AI: Do's and Don'ts
The right first automation is not your biggest time sink. It is the small task that quietly does not happen when everyone is busy, because that is where the money actually leaks.
Foundational AI: Do's and Don'ts
You bought forty seats and three people log in. That is not a training problem or a willpower problem, and another lunch-and-learn will not fix it.
Foundational AI: Do's and Don'ts
An AI first pass can shorten the work between a customer request and a useful answer. Measure that gain without hiding the checking and cleanup.
Foundational AI: Do's and Don'ts
A small custom tool can remove a recurring workaround. Compare its full ownership cost with buying, and keep the foundation you already trust.
Foundational AI: Do's and Don'ts
AI can help an operations practitioner build a useful tool without writing every line. The work is specifying, checking, and maintaining what it produces.
Foundational AI: Do's and Don'ts
Connect inquiries to qualified conversations and business outcomes without pretending attribution is complete. A worked example for smaller marketing teams.
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