Nico Lafakis
Credentials and
kinds of work
What stands behind the leadership enablement: certifications, teaching, software I have built and the kinds of work I have done in HubSpot agencies and revenue teams.
Client work is described by type only. I do not name clients or share details that could identify them.
On record
Credentials
Issuer and year are shown where there is one on record.
HubSpot Academy certifications
Roughly twenty certifications on record, issued by HubSpot Academy. They include:
- Revenue Operations
- HubSpot Implementation for Partners
- Platform Consulting
- Salesforce Integration
- AI Essential for Partners
- Breeze Essentials for Partners
- Marketing Hub Software
- Sales Hub Software
- Service Hub Software
- Reporting
- Sales Enablement
- Client Management
- Delivering Client Success
Teaching
- HubSpot Academy instructorTeaches The AI-Augmented HubSpot Stack, HubSpot Academy's first AI mini-series bootcamp, on building AI agents into a real HubSpot stack with Claude Code. Previously co-taught the Academy's AI for sales, service and marketing bootcamp.
Built and shipped
- Hub Helper HarryA HubSpot AI assistant created by Nico: answers drawn from the official documentation with citations, conversation memory, a deliverable builder and MCP integration.
Experience
- HubSpot partner agenciesMore than five years in the HubSpot ecosystem, much of it inside elite partner agencies, including a Diamond partner. Scoping, delivery and client management from the agency side.
- UNBOUND 2026 InsiderPart of HubSpot's event program for its annual conference, 2026.
Shows and podcasts
- 100+ AI shows and episodesHost of Value-First AI Daily and a builder podcast, co-host of the GPT With Me morning show (2023 to 2025), and a guest on revenue and AI podcasts.
Education
- Ringling College of Art and DesignGraphic and Interactive Communications, 2003 to 2005, and Media Arts and Animation studies, 1999 to 2003. Nico's route into AI is design, marketing technology and revenue operations, not a computer science degree.
Types, not names
Kinds of work
The categories of work I have done. No client is named.
CRM implementations and migrations
Setting up and reworking HubSpot portals, including moves from Salesforce to HubSpot, and cleaning up existing accounts.
Custom HubSpot development and integrations
Custom workflows and code in HubSpot, and integrations with third-party platforms such as booking and help-desk systems.
Reporting and analytics
Reporting standardization, dashboards for sales teams, and analysis of form conversion and customer data.
Revenue operations
Sales-to-marketing handoffs, data analysis and strategic planning for revenue teams.
AI agents and workflow automation
AI-powered solutions across marketing, sales and service operations, including model selection, prompt design and tool-stack integration.
Go-to-market operations
Building go-to-market infrastructure and automation for AI-focused teams.
AI software products
Building and shipping software with AI agents, including assistants that answer from documentation with citations.
Training and teaching
Courses, live sessions and bootcamps that teach people to use AI and HubSpot in their own work.
The next step
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