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What is actually happening in AI, and what it changes for a business the size of yours. Written to a standing brief, checked before it ships, and sourced so you can go verify it yourself. Search it, filter it, argue with it.

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Showing November 2026

23 articles matching / latest 04 Nov 2026

A desk holds manual and AI invoice workflows with spreadsheets, timers, and checklists for checking and correcting entries.

Foundational AI: Do's and Don'ts

Compare AI with the work it replaces

Before deciding whether AI helps with a task, compare it with the process you use today. Count the checking and rework in both versions.

Two colleagues check customer records and fix gaps in a journey dashboard while the AI agent toggle remains off.

Monthly State of GTM

October 2026: Put GTM context before the agent

October brought more AI into campaign measurement, CRM context, and customer engagement. The useful next step is to check the data and handoffs behind the automation before adding another agent.

A team lead compares an original email with an unsent AI rewrite on a monitor with an Undo button and a checklist.

Foundational AI: Do's and Don'ts

Try one reversible AI-assisted step

Before asking AI to change a recurring process, try one small step you can review and undo. Decide what result would justify going further.

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